品牌可信度对定位广告的影响:隐私关注和社会影响的调节作用

IF 5.3 3区 管理学 Q1 BUSINESS International Journal of Advertising Pub Date : 2023-08-30 DOI:10.1080/02650487.2023.2251287
H. T. Le, W. Yoo, Jungkun Park
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The effects of brand trustworthiness and credibility on location-based advertising: moderating effects of privacy concern and social influence
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CiteScore
13.90
自引率
19.40%
发文量
66
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