社交媒体对旅游和酒店业发展的影响——以约旦为例

Q4 Business, Management and Accounting Restaurant Business Pub Date : 2019-12-05 DOI:10.26643/rb.v118i12.13087

K. Alsardia

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引用次数: 0

摘要

在当今全球化的世界里，社交媒体是最受欢迎、最有效、最便捷的信息传播手段之一。作为一种营销工具，它可以通过立即向无数现有和潜在客户传播有关其产品和服务的信息来帮助企业成倍增长。本研究的目的是研究社交媒体在促进约旦旅游业和酒店业方面的影响。通过WhatsApp向近150名受访者发送在线谷歌表单问卷收集数据，并使用SPSS 20.0进行定量分析。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Influence of Social Media in Promoting the Tourism and Hospitality Industry: A Case Study of Jordan

Social media is one of the most popular, effective, and accessible means for the communication of information in today’s globalized world. Harnessed as a tool for marketing, it can help exponentially expand businesses by instantly spreading the word about their products and services to countless existing and potential customers. The aim of this research is to study the influence of social media in promoting tourism and hospitality in Jordan. Data were gathered using an online Google Form questionnaire sent out to nearly 150 respondents via WhatsApp and analysed via quantitative methods using SPSS 20.0.

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Restaurant Business Business, Management and Accounting-Tourism, Leisure and Hospitality Management

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期刊介绍： Restaurant Business is the leading media brand in the commercial foodservice industry, with a focus on entrepreneurship, innovation and growth. Restaurant Business understands the new state of media like no other, recognizing the importance and nuances of each, and helping you retrieve the information you need, wherever, whenever. Each product of Restaurant Business concisely shows growth-minded restaurateurs how to capitalize on trends, new concepts, changes in consumer tastes, new purchasing strategies and peers’ best practices. Our editors track ideas and trends as they develop within key channel segments including high-volume independents, multiunit operators, emerging chains and the top 100 chains, plus their top franchisees.