{"title":"购物网站的电子口碑意向分析：一种手段-端链方法","authors":"Q. Phan, Adriana A. Amaya Rivas, Tuya Bat","doi":"10.1080/15332861.2019.1595361","DOIUrl":null,"url":null,"abstract":"Abstract Using a means-end chain (MEC) approach, this article proposes a comprehensive and integrative conceptual model of the antecedents of electronic word of mouth (eWOM) intention. It examines the effects of website attributes on eWOM intention, a topic that has not been explored in its relation to these attributes. Hypotheses are tested using partial least squares (PLS) modeling of data from 290 online customers in Taiwan. Attitudes toward websites and brand attitudes are found to mediate the link between website attributes and eWOM intention. The moderating effects of website trustworthiness and gender are found to influence the relationship between website attributes and consumer attitudes. This study contributes to the knowledge of the effects of website design that encourage consumers to provide positive eWOM when purchasing clothes via a website and provides some practical suggestions for online retailers.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":"18 1","pages":"113 - 140"},"PeriodicalIF":4.1000,"publicationDate":"2019-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2019.1595361","citationCount":"9","resultStr":"{\"title\":\"Analyzing Electronic Word of Mouth Intention for Shopping Websites: A Means-End Chain Approach\",\"authors\":\"Q. Phan, Adriana A. Amaya Rivas, Tuya Bat\",\"doi\":\"10.1080/15332861.2019.1595361\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract Using a means-end chain (MEC) approach, this article proposes a comprehensive and integrative conceptual model of the antecedents of electronic word of mouth (eWOM) intention. It examines the effects of website attributes on eWOM intention, a topic that has not been explored in its relation to these attributes. Hypotheses are tested using partial least squares (PLS) modeling of data from 290 online customers in Taiwan. Attitudes toward websites and brand attitudes are found to mediate the link between website attributes and eWOM intention. The moderating effects of website trustworthiness and gender are found to influence the relationship between website attributes and consumer attitudes. This study contributes to the knowledge of the effects of website design that encourage consumers to provide positive eWOM when purchasing clothes via a website and provides some practical suggestions for online retailers.\",\"PeriodicalId\":46488,\"journal\":{\"name\":\"Journal of Internet Commerce\",\"volume\":\"18 1\",\"pages\":\"113 - 140\"},\"PeriodicalIF\":4.1000,\"publicationDate\":\"2019-04-03\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1080/15332861.2019.1595361\",\"citationCount\":\"9\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Internet Commerce\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/15332861.2019.1595361\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Internet Commerce","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/15332861.2019.1595361","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
Analyzing Electronic Word of Mouth Intention for Shopping Websites: A Means-End Chain Approach
Abstract Using a means-end chain (MEC) approach, this article proposes a comprehensive and integrative conceptual model of the antecedents of electronic word of mouth (eWOM) intention. It examines the effects of website attributes on eWOM intention, a topic that has not been explored in its relation to these attributes. Hypotheses are tested using partial least squares (PLS) modeling of data from 290 online customers in Taiwan. Attitudes toward websites and brand attitudes are found to mediate the link between website attributes and eWOM intention. The moderating effects of website trustworthiness and gender are found to influence the relationship between website attributes and consumer attitudes. This study contributes to the knowledge of the effects of website design that encourage consumers to provide positive eWOM when purchasing clothes via a website and provides some practical suggestions for online retailers.
期刊介绍：
The business world has undergone many changes because of information technology, and the impact of the Internet may cause one of the biggest yet. While many people use the Internet for educational and entertainment purposes, organizations and companies are looking for ways to tie their internal networks to this global network to conduct electronic commerce. While companies have been conducting business electronically with suppliers and customers for many years, conducting online commerce via the Internet offers even greater opportunities for multinational, national, and even small businesses to cut costs, improve efficiency, and reach a global market.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
