开发智能研究的新模型

Pub Date : 2019-07-09 DOI:10.37380/JISIB.V9I1.400
Klaus Solberg Søilen
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引用次数: 0

摘要

任何社会科学的目的都是发展理论和/或模型,以更好地理解商业现实。我们高兴地看到,这次的大多数捐款正是这样做的。Nuortimo的第一篇文章题为“探索在企业决策中利用市场情报(MI)功能的新方法:核电的案例意见挖掘”。这是一个基于商业环境扫描的技术情绪监测的深入案例研究。结果显示,媒体对核能的情绪大多是负面的,尤其是在社交媒体上。然而,对目前部署这些技术的公司的形象进行类似分析的结果并不那么负面,这表明了公司沟通和品牌活动的重要性。本文展示了技术的媒体情绪如何影响公司的品牌形象和营销传播。它得出的结论是,不同的公司职能部门之间需要更好的合作,即技术管理、MI、营销和战略规划。Bleoju和Capatina的第二篇论文题为“用战略智能成熟度模型增强对市场挑战的竞争反应”,展示了一种在成熟度评估工具的帮助下,通过采用更广泛的非结构化学习视角,在面对现实市场中的意外事件时获得稳健性的方法。这有助于汇集战略情报技能。这一理论贡献被称为战略情报能力成熟度模型。Solberg Söilen的文章题为“管理者如何了解周围世界”。这是一项针对管理者和知识工作者的调查,旨在了解他们收集的信息来源,以帮助组织保持竞争力。从数据中得出结论,并提出了一个模型,该模型将以前的理论与新的实证结果结合在一起。2019年的第一期被推迟,主要是因为该杂志作为5月在卢森堡举行的ICI会议的联合赞助商。一如既往,我们首先要感谢作者对本期JISIB的贡献。感谢Allison Perrigo博士复习英语语法,帮助所有文章的版式设计,并感谢瑞典研究委员会的持续财政支持。我们希望在2020年5月于巴特瑙海姆举行的ICI会议上看到尽可能多的人。谨代表《真诚的你》编委会,附上相关稿件的作者名单。
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Developing new models for intelligence studies
The aim of any social science to develop theories and/or models to better understand the business reality. We are happy to see that a majority of contributions this time do exactly that. The first article by Nuortimo is entitled “Exploring new ways to utilise market intelligence (MI) function in corporate decisions: Case opinion mining of nuclear power”. It is an in-depth case study about the monitoring of technology sentiment based on business environment scanning. Results show how media sentiment towards nuclear power has been mostly negative, particularly in social media. However, results from similar analyses of the image for the companies currently deploying these technology are less negative, suggesting the importance of companies’ communication and branding activities. The paper shows how technology’s media sentiment can influence a company’s brand image and marketing communications. It concludes that there is a need for better co-operation between different corporate functions, namely technology management, MI, and marketing and strategic planning. The second paper, by Bleoju and Capatina, entitled “Enhancing competitive response to market challenges with a Strategic Intelligence maturity model” shows a way to gain robustness in confronting unexpected events in real markets by adopting a wider unstructured learning perspective with the help of maturity assessment tools. This helps to pool strategic intelligence skills. The theoretical contribution is called the Strategic Intelligence Capability Maturity Model. The article by Solberg Söilen is entitled “How managers stay informed about the surrounding world”. It’s a survey of managers and knowledge workers to find out exactly what sources of information they gather to help their organization stay competitive. Conclusions from the data are drawn and a model presented that brings together previous theory with new empirical findings. The first issue of 2019 was delayed primarily due to the journal’s involvement as co-sponsor of the ICI Conference in Luxembourg in May. As always, we would above all like to thank the authors for their contributions to this issue of JISIB. Thanks to Dr. Allison Perrigo for reviewing English grammar and helping with layout design for all articles and to the Swedish Research Council for continuous financial support. We hope to see as many as possible at the ICI Conference in Bad Nauheim in May, 2020. On behalf of the Editorial Board, Sincerely Yours, A list of authors relevant contributions are included. 
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