社交网络疲劳对离职意向的影响:性别和年龄的多群体效应

IF 4.1 Q2 BUSINESS Journal of Internet Commerce Pub Date : 2020-04-02 DOI:10.1080/15332861.2019.1698265
Kishalay Adhikari, R. Panda
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引用次数: 17

摘要

随着越来越多的人想要注册社交媒体,这不可避免地会在网上产生大量的内容。先前的研究强调,社交网络平台上的过多信息会导致一种被称为“社交网络疲劳(SNF)”的使用相关行为。本研究借鉴了信息系统研究中的两大理论——有限能力模型(LCM)和技术接受与使用统一理论(UTAUT),以有效理解尚未被充分探索的社交网络疲劳现象。采用在线问卷的方式,收集了327个社交网络用户的实证数据,其中306个样本被纳入最终分析。结构方程建模(SEM)技术被用来评估假设的关系。这项研究将为概念发展提供新的见解,并协助社交媒体专家制定内容修改和用户参与的策略。
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Examining the Role of Social Networking Fatigue toward Discontinuance Intention: The Multigroup Effects of Gender and Age
Abstract As more people want to register a social media presence, ineluctably, this creates a huge amount of content online. Prior research highlights that excessive information on social networking platforms leads to a usage related behavior termed as “social networking fatigue (SNF).” The present research draws from two major theories in information systems research- limited capacity model (LCM) and unified theory of acceptance and use of technology (UTAUT), to effectively understand the under-explored phenomenon of social networking fatigue. Online questionnaires were used to gather empirical data from 327 social networking users, out of which 306 samples were included in the final analysis. Structural equation modeling (SEM) techniques were employed for assessing the hypothesized relationships. This research will offer newer insights for conceptual development and assist the social media experts to formulate strategies for content modification and user engagement.
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来源期刊
CiteScore
10.50
自引率
7.00%
发文量
18
期刊介绍: The business world has undergone many changes because of information technology, and the impact of the Internet may cause one of the biggest yet. While many people use the Internet for educational and entertainment purposes, organizations and companies are looking for ways to tie their internal networks to this global network to conduct electronic commerce. While companies have been conducting business electronically with suppliers and customers for many years, conducting online commerce via the Internet offers even greater opportunities for multinational, national, and even small businesses to cut costs, improve efficiency, and reach a global market.
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