Christian Reich López, Maria Mayela Terán Cázeres, Jesús Fabián López Pérez
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Factors that impact the word-of-mouth intention (WOM) in the full-service restaurant industry: A stimuli-organism-response approach
The objective of this research is to analyze the variables that relates to Word-Of-Mouth intention (WOM) in the restaurant industry in Monterrey, Mexico’s metropolitan area. The chosen method was partial least square structural equation modeling (PLS-SEM) studied by a Stimuli-Organism-Response (SOR) approach. The results show evidence that the variables of quality of the food, perceived value and personal interaction quality are factors willing to predict word-of-mouth intention in full-service type restaurants ( R 2 = 72.4%). The originality of the article resides in the contribution of consumer’s behavior theory in the hospitality area (Full-service type restaurants) in a LATAM geography. Related to the findings, physical environment quality was not significant in the model, which we aim to explain in the discussion potential reasons. Regarding limitations, it is acknowledged that the sampling method used in this investigation is a non-probabilistic convenience approach
期刊介绍:
Contaduría y Administración (Accounting and Management)is a quarterly journal aimed to the academic community. Being peer-reviewed by double blind process,seeks to contribute to the advancement of scientific and technical knowledge in the financial and administrative disciplines. This journal publishes original theoretical or applied research (No case studies, descriptive and exploratory) in Spanish and English on the following subjects: • Organization Management • Production Management and Operations • Human Resources Management • Management of Information Technology • Accounting and Auditing • Management and Leadership • Business Economics • Entrepreneurship • Business Environment • Finance • Operations Research • Innovation and Technological Change in Organizations • Marketing • Micro, Small and Medium Enterprises • Planning and Business Strategies • Management Theory • Financial Theory • Business Decisions Contaduría y Administración (Accounting and Management) also receives research papers on related areas to the above mentioned.