实证研究:电子营销商提供的贸易价值对孟买网上购物者网上购物意愿商的影响

Asma A. Shaikh, M. Z. Shaikh, Anuj Kumar
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引用次数: 2

摘要

网上购物为网上购物者提供了许多好处,包括方便、大量收藏、合理的价格、创新的服务、个人关注和快速获取信息。本文对贸易因素变量及其与孟买在线购物者意向商的关联/关系进行了详细研究,以便了解潜在因素,为未来的研究提供前提。意向商的定义是什么?贸易因素是否是影响孟买网购者网上购物意向商的因素?网购者在多大程度上关心网上购物的金钱价值?议价成本会影响网购者的意向商吗?合理价格对意向商的影响是什么?优惠和折扣对网上购物者的购买行为有影响吗?多种支付方式会影响孟买网上购物者的意向商吗?
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Empirical study: Influence of trade value offered by e-marketers on intention quotient of Mumbai based online shoppers to shop online
Online shopping provides many benefits to online shoppers, which includes ease, numerous collections, reasonable price, innovative services, personal attention, and quick access to information. A detailed study depicting Trade factors variables and their association/relationship with Mumbai-based online shoppers Intention Quotient has been done in this paper so that an understanding of the underlying factors develops as a premise for future studies. What defines Intention Quotient? Does the Trade factor act as a factor to influence the Intention Quotient of Mumbai-based online shoppers to shop online? How much online shoppers concerned about the value of money to shop online? Does negotiable cost affect online shoppers Intention Quotient? What is the effect of reasonable price on Intention Quotient? Does offers, and discount has an impact on online shoppers purchase behavior? Do multiple payment options influence the Intention Quotient of Mumbai base online shoppers?
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