Development of Arts Entrepreneurship Education: Excavating and Unravelling the Knowledge Basis

Scholars have highlighted the need for a clearer knowledge, conceptualization and theorizing on the practicality of integrating arts entrepreneurship education in university programs. The objective of this study is to identify the themes in the Arts Entrepreneurship (AE) and to develop these themes to a conceptual model that describes the Arts Entrepreneurship Education (AEE). This research article fills the existing gap in the literature on the AEE through the research question: What are the key themes in AEE, and how can these themes be linked to the conceptual development of the AEE literature? This study argues that if entrepreneurship is to be viewed as a fundamental part of AEE, teachers need to have proper knowledge of the importance and inclusion in the University’s art subject curriculum. The findings identified pertinent themes, subthemes and trends several scholars have worked on finding the best practices to promote the development of AEE.