快速行动,打破常规:根据数字革命重新评估IB研究

IF 5.7 2区 管理学 Q1 BUSINESS Global Strategy Journal Pub Date : 2022-01-06 DOI:10.1002/gsj.1427
Julian Birkinshaw
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引用次数: 15

摘要

Facebook和Uber等数字公司的出现对国际商业(IB)研究产生了怎样的影响?在这篇文章中,我概述了这些公司的独特品质,特别是他们的“全球默认”思维模式,并讨论了IB研究在战略、组织和制度背景方面的发展如何帮助我们更好地理解它们。我认为,一些传统的研究领域(例如,辅助角色类型学)已经过时,而其他领域(例如,跨国公司与政府的关系)变得更加重要。也有发展新理论来解释我们观察到的东西的空间,而不是试图将新现象“硬塞”到我们现有的图式中。“快速行动,打破陈规”是Facebook(现在的Meta)最初的座右铭,也是许多数字化公司的典型行为。这些公司寻求快速增长,他们很少考虑国际边界,经常以全球默认的方式运营。换句话说,它们与工业时代以谨慎和有序的方式规划国际扩张的公司非常不同。在这篇文章中,我讨论了我们现有的在工业时代发展起来的IB理论是否仍然适合于一个日益由天生的数字公司主导的经济。
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Move fast and break things: Reassessing IB research in the light of the digital revolution

Research Summary

How has the emergence of born-digital firms such as Facebook and Uber influenced international business (IB) research? In this essay, I outline the distinctive qualities of these firms, in particular their “global by default” mindset, and I discuss how IB research on strategy, organization, and institutional context is evolving to help us understand them better. I argue that some traditional domains of inquiry (e.g., subsidiary role typologies) have become obsolete, while others (e.g., MNC–government relationships) have become more important. There is also scope for developing new theories to explain what we observe, rather than seeking to “shoehorn” new phenomena into our existing schemata.

Managerial Summary

“Move fast and break things” was the original motto of Facebook (now Meta), and it is emblematic of how many born-digital firms behave. These firms seek to grow quickly, and they have little regard for international borders, often operating in a global-by-default way. They are, in other words, very different to industrial-era firms that plotted their international expansion in a cautious and sequential way. In this essay, I discuss whether our existing IB theories—which were developed during the industrial era—are still fit-for-purpose in an economy increasingly dominated by born-digital firms.

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来源期刊
CiteScore
14.20
自引率
11.80%
发文量
46
期刊介绍: The Global Strategy Journal is a premier platform dedicated to publishing highly influential managerially-oriented global strategy research worldwide. Covering themes such as international and global strategy, assembling the global enterprise, and strategic management, GSJ plays a vital role in advancing our understanding of global business dynamics.
期刊最新文献
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