澳大利亚大学COVID-19后管理学生对电子学习的态度、学习参与度和粘性:感知质量视角

IF 2.4 3区 管理学 Q3 BUSINESS Journal of Marketing for Higher Education Pub Date : 2023-05-01 DOI:10.1080/08841241.2023.2204466
Rongbin Yang, S. Wibowo, Sameera Mubarak, M. Rahamathulla
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引用次数: 0

摘要

对新冠肺炎期间大学生对电子学习系统的接受程度进行了研究。然而,对学生在大流行后使用电子学习的关注较少。本研究提供了一个更全面的框架来调查电子学习学生的各种质量感知对电子学习平台的态度、学习投入和粘性的影响。本研究采用基于调查的定量方法,样本数据来自澳大利亚大学的学生。采用基于协方差的结构方程模型对403份有效样本进行分析。本研究发现,学生感知的教育质量、服务质量、信息质量和技术系统质量对他们的网络学习态度和行为有不同的影响。它通过比较学生的各种感知素质对他们对电子学习的持续承诺的影响,扩展了信息系统成功模型。它为电子学习提供者提供了更好的设计和更可持续发展的教育信息系统的见解。
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Managing students’ attitude, learning engagement, and stickiness towards e-learning post-COVID-19 in Australian universities: a perceived qualities perspective
Studies have been conducted on university students' acceptance of e-learning systems during COVID-19. However, less attention has been paid to students' use of e-learning post-pandemic. This research provides a more comprehensive framework to investigate the effects of e-learning students' various quality perceptions on attitude, learning engagement, and stickiness toward e-learning platforms. A survey-based quantitative method is adopted by this study in which sample data are collected from students in Australian universities. A total of 403 valid samples were analysed using covariance-based structural equation modelling. This study found that students' perceived educational quality, service quality, information quality, and technical system quality play different roles in their attitudes and behaviours towards e-learning. It expands the information system success model by comparing the effects of students' various perceived qualities on their ongoing commitment to e-learning. It provides insights to e-learning providers in pursuing better designs and more sustainable development of educational information systems.
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来源期刊
CiteScore
7.80
自引率
42.40%
发文量
37
期刊介绍: The Journal of Marketing for Higher Education is a well-established, double-blind peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world. The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education.
期刊最新文献
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