South Korean members’ experiences on the LPGA Tour: The first decade after Se Ri Pak's appearance in 1998

This study explored the experiences and perceptions of South Korean players on the Ladies Professional Golf Association (LPGA) Tour with respect to stereotyping and discrimination. Specifically, we investigated South Korean Tour members’ perspectives about interactions with their fellow golfers, LPGA officials, and members of the media. A combination of group and individual interviewers with 11 South Korean women who played on the LPGA Tour were conducted, and data were analysed using Hatch’s nine-step inductive analysis method. Researchers identified six themes based on patterns in participants’ responses regarding their experiences. These themes included: (a) inconsistent enforcement of rules regarding use of native language during tournament play; (b) inconsistent enforcement of rules regarding interactions with parents; (c) lack of English fluency impact upon pro-am experiences; (d) limited media coverage; and (e) lack of English fluency limiting self-advocacy. Participants perceived that their race and lack of English fluency impacted their overall experiences, in particular the treatment they received from other tour members, tour officials, and the media. Participants’ perspectives demonstrate the prevalence of the “yellow peril” and “perpetual foreigner” stereotypes during this era of the LPGA Tour.