出口企业管理人员的流程思维技能、动态能力和绩效

IF 4.8 3区 管理学 Q1 BUSINESS International Marketing Review Pub Date : 2023-06-22 DOI:10.1108/imr-10-2022-0224
Merve Vardarsuyu, S. Spyropoulou, B. Menguc, C. Katsikeas
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引用次数: 0

摘要

目的本研究的目的是揭示管理特征在发展为外国客户服务和在出口市场企业中竞争所需的动态能力方面的作用。设计/方法/方法作者使用路径分析对他们提出的模型进行了测试,这些数据是从204家土耳其中小型出口商的出口经理那里收集的,这些出口商在各个部门经营。研究结果表明,当出口经理的学习和回避倾向较低,证明倾向较高,出口风险经验(持续时间和范围)增加时,出口经理的过程思维技能对动态能力的积极影响增加。此外,研究发现,出口经理的过程思维技能通过出口风险动态能力对出口绩效产生间接影响。独创性/价值这项研究有三个贡献。首先,作者对出口背景下的动态能力进行了概念化和操作化。作者实证验证了出口风险动态能力是一个更高层次的结构,由感知、把握和重新配置与企业出口市场运营相关的要素组成。其次,基于竞争优势的微观基础方法,研究了出口企业管理者的过程思维能力,以及这些能力如何支持出口企业的动态能力发展。最后,作者研究了出口经理的过程思维技能对出口企业动态能力的影响是如何受到他们的目标取向和与出口企业经验不同方面有关的某些客观出口商特征的影响的。
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Managers’ process thinking skills, dynamic capabilities and performance in export ventures
PurposeThe purpose of this study is to unfold the role of managerial characteristics in developing the dynamic capabilities necessary to serve foreign customers and compete in export market ventures.Design/methodology/approachThe authors test their proposed model using path analysis with data collected from export managers working in 204 small- and medium-sized Turkish exporters operating in various sectors.FindingsThe findings suggest that the positive effect of export managers’ process thinking skills on dynamic capabilities increases when the export managers’ learning and avoid orientations are low and prove orientation is high and export venture experience (duration and scope) increases. In addition, it has been found that export managers’ process thinking skills have an indirect effect on export performance through export venture dynamic capabilities.Originality/valueThis study makes three contributions. First, the authors conceptualize and operationalize dynamic capabilities in the context of exporting. The authors empirically validate export venture dynamic capabilities as a higher-level construct composed of sensing, seizing and reconfiguring elements pertinent to the firm’s export market operations. Second, based on the micro-foundations approach of competitive advantage, the authors study managers’ process thinking skills in exporting firms and how these abilities support dynamic capability development in export ventures. Finally, the authors investigate how the impact of export managers’ process thinking skills on export venture dynamic capabilities is influenced by their goal orientations and certain objective exporter characteristics pertaining to different aspects of export venture experience.
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来源期刊
CiteScore
8.70
自引率
12.00%
发文量
55
期刊介绍: International Marketing Review (IMR) is a journal that has, as its core remit, the goal of publishing research that pushes back the boundaries of international marketing knowledge. IMR does this by publishing novel research ideas, and by publishing papers that add substance to, question the basic assumptions of, reframe, or otherwise shape what we think we know within in the international marketing field. IMR is pluralistic, publishing papers that are conceptual, quantitative-empirical, or qualitative-empirical. At IMR, we aim to be a journal that recognizes great papers and great research ideas, and works hard with authors to nurture those ideas through to publication. We aim to be a journal that is proactive in developing the research agenda in international marketing, by identifying critical research issues, and promoting research within those areas. Finally, IMR is a journal that is comfortable exploring, and that fosters the exploration of, the interfaces and overlaps between international marketing and other business disciplines. Where no interfaces or overlaps exist, IMR will be a journal that is ready to create them. IMR’s definition of international marketing is purposefully broad and includes, although is not restricted to: -International market entry decisions and relationships; -Export marketing and supply chain issues; -International retailing; -International channel management; -Consumer ethnocentrism, country and product image and origin effects; -Cultural considerations in international marketing; -International marketing strategy; -Aspects of international marketing management such as international branding, advertising and new product development.
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