驾驭平台经济:打造客户分析能力工具

IF 10.5 1区 管理学 Q1 BUSINESS Journal of Business Research Pub Date : 2023-10-04 DOI:10.1016/j.jbusres.2023.114260
Md Afnan Hossain , Shahriar Akter , Venkata Yanamandram , Carolyn Strong
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引用次数: 0

摘要

平台经济的普及率正在迅速上升,主要是由于大数据融入数字商业环境。大数据包含大量客户信息,因此需要进行分析来处理这些数据。尽管客户数据加速,但研究人员对在线零售业务环境中构成客户分析能力(CAC)的工具缺乏了解。通过多阶段的研究设计,我们在平台经济的范围内开发和测试了CAC仪器。我们验证了一个包括价值创造、交付和管理的多维和高阶CAC框架。我们通过识别仪器对客户相关绩效的重大影响来建立法理有效性。这项研究有助于更深入地理解CAC在不断扩大的平台经济中塑造以客户为中心的结果的作用。
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Navigating the platform economy: Crafting a customer analytics capability instrument

The prevalence of the platform economy is rapidly increasing, primarily driven by the incorporation of big data into the digital business environment. Big data contains substantial customer information, necessitating analytics to process such data. Despite the acceleration in customer data, researchers lack knowledge about the tools that constitute Customer Analytics Capability (CAC) within the online retail business context. Through a multi-phase research design, we develop and test an instrument for CAC within the spectrum of the platform economy. We validate a multidimensional and higher-order CAC framework comprising value creation, delivery, and management. We establish the nomological validity by identifying the instrument's significant impact on customer-related performance. This research contributes to a deeper understanding of the role of CAC in shaping customer-centric outcomes within the expanding platform economy.

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来源期刊
CiteScore
20.30
自引率
10.60%
发文量
956
期刊介绍: The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. It examines a wide variety of business decision contexts, processes, and activities, developing insights that are meaningful for theory, practice, and/or society at large. The research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. The Journal is published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers. It aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society. The Journal is abstracted and indexed in several databases, including Social Sciences Citation Index, ANBAR, Current Contents, Management Contents, Management Literature in Brief, PsycINFO, Information Service, RePEc, Academic Journal Guide, ABI/Inform, INSPEC, etc.
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