Start a revolution: stop acting like a library

for people who want to know how to reach out and communicate more effectively with their customer base, and how to market and promote library services. The book has been written so that it can either be read sequentially, or readers can jump straight to particular areas of interest. As an innovative tie-in to his book, Phil has produced a series of videos to complement each chapter of the book, which is hosted on the Facet Publishing you Tube channel. At the end of each book chapter is a link to the video. i discovered that there are five videos available for viewing, each lasting about 15 min. They are quite informative and Phil presents the material in a straightforward way (https://www.youtube.com/watch?v=4zssloDyvug). social media is not going away. As new platforms emerge, libraries will need to optimise the channels that work best for their patrons. Whatever platforms they choose, Phil believes they must have some kind of actionable plan to support interactivity with their communities. so, when Phil bradley talks about libraries getting creative with social media, libraries should listen. he has been working with and writing about this topic for over 10 years, and is regarded as a bit of a guru, given his following amongst the twitterati and blog followers. his new book targets the message part of the medium and that’s the real gist of why libraries use Facebook, Twitter et al. – to reach out to their patrons who are online now.