Promoting social equality values to improve judgement of a woman reporting sexism / El fomento de valores relacionados con la igualdad social para mejorar la opinión sobre las mujeres que denuncian discriminación por sexismo

Abstract Previous research has shown that discriminated women blame themselves more than they blame discrimination when meritocracy values are salient. In two studies, we examined whether meritocracy values also influence female observers when they judge a female victim of sexism. Such values were expected to lead them to judge more positively a victim incriminating herself than a victim claiming discrimination. Conversely, social equality values should lead them to judge more positively a victim claiming discrimination. Women who were either feminists or non-feminists (Study 1) or who were exposed to either social equality values or personal merit values (Study 2) had to judge a female victim of sexism who ascribed what happened to discrimination or to her ability. Feminist women and women exposed to social equality judged the female victim more positively when she reported discrimination than when she incriminated herself. The reverse pattern of judgement was observed for non-feminist women and women exposed to meritocracy values. The importance of values is discussed to improve the image of women claiming sexism.