Isomorphism as an interdisciplinary-psychological matrix of analysis of the attitude to nature and health in organizations (on the example of the Baikal region)

The appearance in organizations in order to protect the environment and improve human health of natural algorithms of activity and nature-like technologies actualizes the methodological role of analysis of such strategies on the basis of isomorphisma. A multidisciplinary approach to isomorphism, as a matrix for bringing human beings closer to the social, animal and plant world on the basis of natural resources, is particularly important in regions that are monuments to the naturaland cultural heritage of mankind, which Baikal has been advocating since 1996. The algorithms of such analysis will primarily affect the interrelated isomorphic parameters of personality and organization, which are the most significant in their interaction with nature. For a systematic consideration of the problem, it is advisable to combine the main analysis with the search (use) of developments in natural sciences that can function as specific sources of human and organization communication with the natural world; in our case, the provisions of biomimicry: nature as a model, as a measure and as amentor. The analysis also touches on the significant “mechanisms” of adaptation of organizations and people to the implementation of innovative tasks of ensuring natural life and environmental safety — imitative, normative, and forced isomorphism. The core of the interdisciplinary psychological analysisis the socio-psychological concept of one of the authors of the article on the relationship of isomorphic parameters of the community (organization) and personality, modified for environmental activities. It (the relationship) concerns four aspects: firstly, the genetic memory and mental attitudes of people about “oikos” — home, homeland, as the main place of their being; secondly, the unity of the targets of organizations with the motivation of their members to protect nature and promote health; thirdly, ensuring environmental friendliness of actions when implementation of social roles and proactive behavior in formal and informal organizations; fourth, achieving an understanding by members oforganizations and the public of the importance of feedback not only for determining development prospects, but also for assessing the level of activity of subjects in overcoming environmental problems.