Developing a Taste for Not Being Discriminated Against

Using as a jumping-off-point Ian Ayres's Pervasive Prejudice and the new Critical Race Theory reader, Crossroads, this review essay urges that more systematic data gathering, testing, surveying, analysis and theorizing should be done from the perspective of the victims of discrimination in the retail markets with an eye toward developing a taxonomy of the taste for fairness as rich and detailed as the long established taxonomy of a taste for discrimination and using this taxonomy to develop more effective transitional remedies for discrimination.