Use of modern technologies as a tool to support measures promoting physical activity – differences according to the gender of respondents

The awareness of the benefits of physical activity has been on the rise in recent years It can be said that sport and fitness activities are now recognized as a lifestyle and even a strong trend in the methods of spending free time New sports and fitness clubs and outdoor fitness facilities are being opened, online activities are also becoming increasingly popular Clients of the sports and fitness offer also go with the times, appreciating the achievements of modern technology Mobile applications are being increasingly used as a tool to create physically active communities, motivate to engage in physical activity and reward for overcoming successive difficulty levels The purpose of the study was to indicate gender differences in the context of physical activity and to determine the attitude of activity participants towards modern technologies It was assumed that there are significant differences between the attitude towards modern technologies (including mobile applications) and actual activity The survey was conducted among young participants in physical activity and the results showed that in the context of technologies supporting physical activity Young people are interested in modern technologies in sports and fitness services, which is an argument for including mobile applications in their marketing schemes Differences were, however, noticed among the other studied trends, which also constitutes important information for sports and fitness businesses The results obtained can be applied not only for creating new sports and fitness products or communication channels with physical activity participants, but also in employment planning and other aspects of business management The article also points out the limitations that developers of applications dedicated to sports and fitness services should take into account, such as excessive involvement of participants, inducing obsession, guilt due to a lack of results One important argument for the use of mobile applications in the promotion of physical activity is the current global situation related to the COVID-19 pandemic © JPES