Kinwork revisited: The gendered work of keeping up with family through communication technology

Kinwork is the maintenance of cross-household kin and family ties through both physical and mediated means and is a type of unpaid labour historically performed by women. However, changing gender norms, new communicative practices such as networked individualism, and internet and communication technologies are changing how kinwork is done. This study explores how these changes affect the gendered nature of kinwork. Swedes from multigenerational, cross-household families residing in Sweden and the United States took part in primarily home-based interviews (n=40). This empirical study explores current practices of kinwork, focusing on three empirical cases, Christmas cards for seasonal greetings, phone calls for birthday well-wishes, and digital communication for everyday contact. Results highlight how kinwork in the sample is performed by both men and women through a wide range of communication technologies. The study shows that due to new gendered norms, women in the younger generations are less willing to do kinwork for men than older generations in the same kinship networks, indicating generational differences rather than family differences. In the study, men use new internet and communication technology to both do and sometimes take responsibility for kinwork while older communication technologies retain a feminine coding, sometimes resulting in abandonment. Contemporary digital communication technology supports a shift to individual communication rather than group-based which further supports men’s increased engagement in kinwork. The study concludes that kinwork in the studied sample is performed by both men and women and that contemporary kinwork can only be understood by looking at the complex entanglements of evolving gender equality norms, trends towards more individual communication patterns, and affordances of communication technology. Together these result in new ways and opportunities for doing kinwork, which becomes less the work of women and more the work of networked individuals, whatever gender.