论文题目:用关键事件技术衡量印度马哈拉施特拉邦浦那市公共交通运营商的服务质量

Mirzaei Tayebeh
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摘要

本研究采用关键事件技术(critical event technique)、电子邮件查询和非结构化访谈等不同技术,从用户的角度探讨公共交通工具的服务质量。研究人员招募了48名参与者,24名女性和24名男性,他们都是公共交通的常客。不同的参与者被要求报告与他们的公共交通工具提供的服务有关的积极和消极的事件或情况,主要考虑到印度马哈拉施特拉邦浦那市的地理区域。这项研究利用了SERVQUAL的概念主题,这是许多服务行业用来评价其公共服务的一个模型。通过电子邮件查询和非结构化访谈收集和分析数据。结果。调查结果显示,积极事件略高于消极事件。此外,女性交通工具使用者比男性有更多的积极体验。本文还提供了进一步的研究。这项研究表明,尽管参与者居住在不同的地区,但他们的积极和消极事件揭示了相似的情况。进一步的研究将扩大到更大的研究人群和/或比较浦那以外的其他公共交通用户。另一种可能是考虑公共交通的规模和服务人群。
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Title of the Paper:Measuring Service Quality of Public Transport Operator in Pune City, Maharashtra India Uses the Critical Incident Technique
This study explores the service quality of public Transporters from user's viewpoints using different techniques such as, the critical incident technique (critical incident technique), e-mail inquiries, and unstructured interviews. The researcher recruited 48 participants, 24 female and 24 male who are the frequent public Transport users. Different participants were asked to report positive and negative incidents or situations in relation to the services provided by their public Transporters mainly considering geographical area of Pune city of Maharashtra, India. This study utilized the conceptual themes of SERVQUAL, a model that has been used by many service industries for evaluating their public services. Data were collected and analyzed from e-mail inquiries and unstructured interviews. Results. Findings revealed that the positive incidents were slightly higher than the negative events. Also women transport users had more positive experiences than men. Further investigations of this study are provided. This study revealed that even though the participants reside in different areas, their positive and negative incidents reveal similar situations. Further research would be expanded to a larger study population and/or compare other public Public transport users outside the Pune. Another possibility could be could be looking the size of the Public transporters and their serving population.
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