BATIK PEKALONGAN CATALOG DEVELOPMENT WITH AUGMENTED REALITY TECHNOLOGY APPLICATION FOR CREATIVE ECONOMY IMPROVEMENT

In facing the influx of foreign products, the traditional fashion industry needs a way to survive. One of them is by using Augmented Reality technology. The Fitting Room Device Creativity Training Program with Augmented Reality media for the MSME Forum Community and Small and Medium Industries, is a form of activity for Binus University’s School of Design and School of Information System community which aims to share knowledge and improve the insight and skills of the 2021 Batik MSME community. This training is intended for residents of the 2021 Batik UMKM Community. Most of their entrepreneurs are business owners of various types of commodities. It is hoped that after participating in this training, residents can display their superior products nationally or globally. Thus, it is also expected to be able to boost the existence and socio-economic and cultural progress of the MSME community in 2021. The scope of the material in this paper includes insight into how the influence of Augmented Reality can become a trend that can be used to support business development products such as Batik which is one of Indonesia's important assets.