{"title":"合作伙伴还是员工?YouTube和TikTok上的墨西哥应用程序交付商","authors":"Gabriela Elisa Sued, Arturo Rodríguez Rodríguez","doi":"10.1177/13548565231179963","DOIUrl":null,"url":null,"abstract":"This article seeks to understand how app delivery workers construct their collective identity through the digital platforms of YouTube and TikTok. Said identity construction occurs in the context of the social controversy surrounding their status as workers without labor rights or as independent partners of digital platforms. To this end, we collected 977 videos and their metadata and analyzed them via cross-platform digital methods. The findings reveal that app delivery workers construct their collective identity through the interplay of two factors. The first is the identity narratives created by delivery workers as video bloggers. The second is the recognition narratives created by different associated actors, such as accountants, media, universities and research centers, and content creators. Through these interactions, the narrative of delivery workers as independent partners acquires more algorithmic strength and visibility than those that discuss their status as employees and their lack of labor rights. Audiovisual technology also works as an instrument to reach individual agency and face the precariousness of daily life.","PeriodicalId":47242,"journal":{"name":"Convergence-The International Journal of Research Into New Media Technologies","volume":null,"pages":null},"PeriodicalIF":2.4000,"publicationDate":"2023-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Partners or workers? Mexican app deliverers on YouTube and TikTok\",\"authors\":\"Gabriela Elisa Sued, Arturo Rodríguez Rodríguez\",\"doi\":\"10.1177/13548565231179963\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This article seeks to understand how app delivery workers construct their collective identity through the digital platforms of YouTube and TikTok. Said identity construction occurs in the context of the social controversy surrounding their status as workers without labor rights or as independent partners of digital platforms. To this end, we collected 977 videos and their metadata and analyzed them via cross-platform digital methods. The findings reveal that app delivery workers construct their collective identity through the interplay of two factors. The first is the identity narratives created by delivery workers as video bloggers. The second is the recognition narratives created by different associated actors, such as accountants, media, universities and research centers, and content creators. Through these interactions, the narrative of delivery workers as independent partners acquires more algorithmic strength and visibility than those that discuss their status as employees and their lack of labor rights. Audiovisual technology also works as an instrument to reach individual agency and face the precariousness of daily life.\",\"PeriodicalId\":47242,\"journal\":{\"name\":\"Convergence-The International Journal of Research Into New Media Technologies\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":2.4000,\"publicationDate\":\"2023-06-07\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Convergence-The International Journal of Research Into New Media Technologies\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1177/13548565231179963\",\"RegionNum\":2,\"RegionCategory\":\"文学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Convergence-The International Journal of Research Into New Media Technologies","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1177/13548565231179963","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
Partners or workers? Mexican app deliverers on YouTube and TikTok
This article seeks to understand how app delivery workers construct their collective identity through the digital platforms of YouTube and TikTok. Said identity construction occurs in the context of the social controversy surrounding their status as workers without labor rights or as independent partners of digital platforms. To this end, we collected 977 videos and their metadata and analyzed them via cross-platform digital methods. The findings reveal that app delivery workers construct their collective identity through the interplay of two factors. The first is the identity narratives created by delivery workers as video bloggers. The second is the recognition narratives created by different associated actors, such as accountants, media, universities and research centers, and content creators. Through these interactions, the narrative of delivery workers as independent partners acquires more algorithmic strength and visibility than those that discuss their status as employees and their lack of labor rights. Audiovisual technology also works as an instrument to reach individual agency and face the precariousness of daily life.