Kajian Persepsi Visual pada Iklan Youtube Kitkat Minibreakvideo3 Kakatua: Mentok Pasti Berlalu

. In the industrial 4.0 era where technological developments are advancing rapidly, promotional media have emerged with increasingly diverse and unique concepts. Modern promotional media that appear in the current era are advertisements on Youtube. One of them is the KITKAT #miniBREAKvideo 3 "Kakatua: Mentok Must Pass". The 2-minute advertisement was released in 2015 which was produced by Nestle using the concept of a humorous mini story which always has one similar premise in each series. Altogether #miniBREAKvideo has 5 episodes and can be watched on their Youtube channel. These ads have hidden meanings through the visual choices they display. Therefore, to dissect the advertisement, we use a study of the theory of visual perception, which in this case will explore the meaning of each scene from the advertisement based on visual aspects, including: size, color, intensity, contrast, position, and movement. From this analysis will produce a conclusion about the message that the ad wants to convey to the audience. The purpose of this article is to be a reference for creators in making advertisements that are full of meaning but still provide impressions that can be enjoyed in general.