Listening to the “Voice of Islam”: The Turkestan Islamic Party’s Online Propaganda Strategy

Abstract This article aims to map the online propaganda presence and activities of the Turkestan Islamic Party’s media arm—Islam Awazi (“Voice of Islam”). It also discusses its capabilities in terms of producing new releases and attracting online audiences. In order to reach these objectives, this study exploited a methodology which is a combination of open source intelligence techniques (OSINT) with limited content analysis. It argues that the Uyghur-oriented Islam Awazi’s (IA) propaganda strategy was primarily based on one standalone website, which constituted a central repository of its new productions. It was supported by several Telegram channels. However, open source intelligence investigation allowed other domains proliferating the IA’s productions, which were still accessible but abandoned at the time when this study was carried out, to be discovered. It also proved that the organization was capable of producing more than 160 propaganda releases between January and September 2020. Their viewership on the surface web was, however, quite limited. Finally, this study also outlines a peculiar connection between Islam Awazi’s websites and two networks of domains exploited by the cyber-criminal underground to distribute pornography and malware. This may be considered as a sign of an existing—and widely discussed by the academia—terror-crime nexus.