{"title":"邮轮行程:行程对邮轮定价影响的研究","authors":"Scott Lee, Collin D. Ramdeen, Michael Collins","doi":"10.3727/109830422x16420405391934","DOIUrl":null,"url":null,"abstract":"This study investigated cruise ship stateroom pricing to determine if cruise ship itinerary has a significant effect on stateroom pricing. The study analyzed pricing data for cruise ship voyages originating and returning to a North American port. Cruise prices were reduced to a price per day for all voyages and linear regression analysis was used to investigate if cruise ship itinerary had a significant effect on cruise ship pricing. A linear regression analysis of the data revealed that cruise ship itineraries have a significant effect on cruise ship stateroom pricing, and the regression model explained a significant proportion (31%) of the variance in cruise ship stateroom pricing. Hawaii and Alaska cruise itineraries reported the highest mean cruise price per day among the itineraries investigated. West Coast Mexico and Western Caribbean cruise itineraries reported the lowest mean cruise price per cruise day among the itineraries investigated. Northern itineraries (Alaska, Canada/New England, Bermuda) reported a higher mean cruise price per cruise day than do the cruise itineraries further south (Caribbean, Bahamas, Cuba, Mexico). To date, the effect of cruise line itinerary on cruise pricing has not been explored in academic research. This study has strong implications for better understanding of the effect of different cruise itineraries on cruise line pricing.","PeriodicalId":41836,"journal":{"name":"TOURISM CULTURE & COMMUNICATION","volume":"135 1","pages":""},"PeriodicalIF":0.5000,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"CRUISE SHIP ITINERARIES: AN INVESTIGATION OF THE EFFECT OF ITINERARY ON CRUISE PRICING\",\"authors\":\"Scott Lee, Collin D. Ramdeen, Michael Collins\",\"doi\":\"10.3727/109830422x16420405391934\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study investigated cruise ship stateroom pricing to determine if cruise ship itinerary has a significant effect on stateroom pricing. The study analyzed pricing data for cruise ship voyages originating and returning to a North American port. Cruise prices were reduced to a price per day for all voyages and linear regression analysis was used to investigate if cruise ship itinerary had a significant effect on cruise ship pricing. A linear regression analysis of the data revealed that cruise ship itineraries have a significant effect on cruise ship stateroom pricing, and the regression model explained a significant proportion (31%) of the variance in cruise ship stateroom pricing. Hawaii and Alaska cruise itineraries reported the highest mean cruise price per day among the itineraries investigated. West Coast Mexico and Western Caribbean cruise itineraries reported the lowest mean cruise price per cruise day among the itineraries investigated. Northern itineraries (Alaska, Canada/New England, Bermuda) reported a higher mean cruise price per cruise day than do the cruise itineraries further south (Caribbean, Bahamas, Cuba, Mexico). To date, the effect of cruise line itinerary on cruise pricing has not been explored in academic research. This study has strong implications for better understanding of the effect of different cruise itineraries on cruise line pricing.\",\"PeriodicalId\":41836,\"journal\":{\"name\":\"TOURISM CULTURE & COMMUNICATION\",\"volume\":\"135 1\",\"pages\":\"\"},\"PeriodicalIF\":0.5000,\"publicationDate\":\"2022-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"TOURISM CULTURE & COMMUNICATION\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.3727/109830422x16420405391934\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"TOURISM CULTURE & COMMUNICATION","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3727/109830422x16420405391934","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
CRUISE SHIP ITINERARIES: AN INVESTIGATION OF THE EFFECT OF ITINERARY ON CRUISE PRICING
This study investigated cruise ship stateroom pricing to determine if cruise ship itinerary has a significant effect on stateroom pricing. The study analyzed pricing data for cruise ship voyages originating and returning to a North American port. Cruise prices were reduced to a price per day for all voyages and linear regression analysis was used to investigate if cruise ship itinerary had a significant effect on cruise ship pricing. A linear regression analysis of the data revealed that cruise ship itineraries have a significant effect on cruise ship stateroom pricing, and the regression model explained a significant proportion (31%) of the variance in cruise ship stateroom pricing. Hawaii and Alaska cruise itineraries reported the highest mean cruise price per day among the itineraries investigated. West Coast Mexico and Western Caribbean cruise itineraries reported the lowest mean cruise price per cruise day among the itineraries investigated. Northern itineraries (Alaska, Canada/New England, Bermuda) reported a higher mean cruise price per cruise day than do the cruise itineraries further south (Caribbean, Bahamas, Cuba, Mexico). To date, the effect of cruise line itinerary on cruise pricing has not been explored in academic research. This study has strong implications for better understanding of the effect of different cruise itineraries on cruise line pricing.
期刊介绍：
Tourism, Culture & Communication is the longest established international refereed journal that is dedicated to the cultural dimensions of tourism. The editors adopt a purposefully broad scope that welcomes readers and contributors from diverse disciplines and who are receptive in a wide variety of research methods. While potential cultural issues and identities are unlimited, there is a requirement that their consideration should relate to the tourism and hospitality domain. Tourism, Culture & Communication provides readers with multidisciplinary perspectives that consider topics and fields extending beyond national and indigenous cultures as they are traditionally understood and recognized. Coverage may extend to issues such as cultural dimensions of the United Nations’ Sustainable Development Goals (SDGs), gender and tourism, managing tourists with disabilities, sport tourism, or age-specific tourism. Contributions that draw upon the communications literature to explain the tourism phenomenon are also particularly welcome. Beyond the focus on culture and communications, the editors recognize the important interrelationships with economies, society, politics, and the environment. The journal publishes high-quality research and applies a double-blind refereeing process. Tourism, Culture & Communication consists of main articles, major thematic reviews, position papers on theory and practice, and substantive case studies. A reports section covers specific initiatives and projects, “hot topics,” work-in-progress, and critical reviews.
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