COVID-19大流行期间的服装消费:来自推特挖掘的证据

IF 2.4 4区 管理学 Q3 BUSINESS Clothing and Textiles Research Journal Pub Date : 2021-05-12 DOI:10.1177/0887302X211014973
Chuanlan Liu, Sibei Xia, Chunmin Lang
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引用次数: 24

摘要

了解消费者在全球新冠肺炎大流行中如何转变服装消费,对于时尚服装品牌和企业来说,确定价值对消费者意味着什么,找到增长机会至关重要。本探索性研究旨在提供一幅消费者在经历大流行危机时服装消费演变的图景。我们从生活状态变化和压力应对的角度出发,考察新冠肺炎全球大流行期间消费者对服装消费的反应。从2020年1月1日到2020年9月31日,共收集了68511条相关推文。情绪和内容分析确定了五个主题,这些主题由与封锁前、封锁和重新开放阶段的服装消费相关的16个主题揭示。确定了对服装产品的压抑需求和改变的服装消费习惯。我们的研究结果证明,消费变化是压力应对的基本机制。
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Clothing Consumption During the COVID-19 Pandemic: Evidence From Mining Tweets
Understanding how consumers have shifted in clothing consumption in the midst of the global COVID-19 pandemic is critical for fashion clothing brands and businesses to identify what value means to consumers to locate growth opportunities. This exploratory study intends to provide a picture of consumers’ clothing consumption evolution while going through the pandemic crisis. We take a viewpoint that integrates the perspectives of life status changes and stress coping to examine consumers’ responses to clothing consumption during the COVID-19 global pandemic. A total of 68,511 relevant tweets were collected from January 1, 2020, through September 31, 2020. Sentiment and content analysis identified five themes which are revealed by 16 topics associated with clothing consumption over the phases of pre-lockdown, lockdown, and reopening. Pent-up demand for clothing products and changed clothing consumption habits were identified. Our findings provide evidence that consumption change is the fundamental mechanism of stress coping.
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来源期刊
CiteScore
5.30
自引率
5.30%
发文量
12
期刊介绍: Published quarterly, Clothing & Textiles Research Journal strives to strengthen the research base in clothing and textiles, facilitate scholarly interchange, demonstrate the interdisciplinary nature of the field, and inspire further research. CTRJ publishes articles in the following areas: •Textiles, fiber, and polymer science •Aesthetics and design •Consumer Theories and Behavior •Social and psychological aspects of dress or educational issues •Historic and cultural aspects of dress •International/retailing/merchandising management and industry analysis
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