Cultural Tourism Based on Local Wisdom: Potential, Development Approach and Policy Response

The aim of this research is to describe the potential, development approach and policy response for developing the cultural tourism based on the local wisdom in Kampung Adat Urug. Firstly, the potentials of local wisdom developed as cultural tourism include hereditary leadership, custom houses, and customary ceremonies. Secondly, the development of cultural tourism based on local wisdom needs partnership among the public and private sectors and people/community and harnesses collaboration among various stakeholders of three sectors to succeed the local wisdom-based cultural tourism. Thirdly, the policy response to develop the cultural tourism based on the local wisdom is by improving the potentials of local wisdom developed as cultural tourism, strengthening the institutional support, stipulating an integrated part of tourism destination system, and providing the e-tourism information.