Pengaruh Identitas Visual, Reputasi Akademik dan Kualitas Pelayanan terhadap Tingkat Kepuasan Mahasiswa Unsoed

This research has the aims to analyze the effect of visual identity ,academic reputation and service quality on student satisfaction at Unsoed. This research is descriptive research with survey method by using questionnaire to collect the data. Research results show that visual identity, academic reputation and service quality  has positive effects on student satisfaction.  Based on research result, FEB should increase the way to maintaining their visual identity ,increasing their academic reputation and enhancing service quality to maintaining student satisfaction.