{"title":"SEPTIAN模式BRImo广告创意策略大卫毛拉","authors":"Yessi Mareta Andari Putri","doi":"10.58872/lensa.v16i1.25","DOIUrl":null,"url":null,"abstract":"The habits of consumers in the digital era encourage advertisers to innovate to make more creative advertisements so that product messages can be conveyed effectively and efficiently to the public. BRImo's latest advertisement uses professional soccer players in the Liga 1 competition and Indonesian National Football team players Septian David Maulana and sportcaster Valentino Simanjuntak as voice overs. creative messages from football players and sportscasters into a strategy to sell products to consumers. Ads are made funny in order to attract the attention of the audience. the semiotic method is used to see the signs in the Septian David Maulana edition of BRImo's advertisement.","PeriodicalId":31773,"journal":{"name":"Lensa Kajian Kebahasaan Kesusastraan dan Budaya","volume":"30 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"STRATEGI KREATIF PESAN IKLAN BRImo EDISI SEPTIAN DAVID MAULANA\",\"authors\":\"Yessi Mareta Andari Putri\",\"doi\":\"10.58872/lensa.v16i1.25\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The habits of consumers in the digital era encourage advertisers to innovate to make more creative advertisements so that product messages can be conveyed effectively and efficiently to the public. BRImo's latest advertisement uses professional soccer players in the Liga 1 competition and Indonesian National Football team players Septian David Maulana and sportcaster Valentino Simanjuntak as voice overs. creative messages from football players and sportscasters into a strategy to sell products to consumers. Ads are made funny in order to attract the attention of the audience. the semiotic method is used to see the signs in the Septian David Maulana edition of BRImo's advertisement.\",\"PeriodicalId\":31773,\"journal\":{\"name\":\"Lensa Kajian Kebahasaan Kesusastraan dan Budaya\",\"volume\":\"30 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-04-26\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Lensa Kajian Kebahasaan Kesusastraan dan Budaya\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.58872/lensa.v16i1.25\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Lensa Kajian Kebahasaan Kesusastraan dan Budaya","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.58872/lensa.v16i1.25","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
数字时代消费者的习惯促使广告主不断创新，制作更有创意的广告，使产品信息更有效、更高效地传达给大众。BRImo的最新广告使用了西甲联赛的职业足球运动员和印度尼西亚国家足球队球员Septian David Maulana和体育广播员Valentino Simanjuntak作为旁白。足球运动员和体育节目主持人将创意信息转化为向消费者销售产品的策略。为了吸引观众的注意力，广告被制作得很滑稽。用符号学方法分析了Septian David Maulana版BRImo广告中的符号。
STRATEGI KREATIF PESAN IKLAN BRImo EDISI SEPTIAN DAVID MAULANA
The habits of consumers in the digital era encourage advertisers to innovate to make more creative advertisements so that product messages can be conveyed effectively and efficiently to the public. BRImo's latest advertisement uses professional soccer players in the Liga 1 competition and Indonesian National Football team players Septian David Maulana and sportcaster Valentino Simanjuntak as voice overs. creative messages from football players and sportscasters into a strategy to sell products to consumers. Ads are made funny in order to attract the attention of the audience. the semiotic method is used to see the signs in the Septian David Maulana edition of BRImo's advertisement.
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