Wybrane atrakcje w turystyce piwnej. Przykład Czech i Polski

Microbreweries and beer tourism are a good example of the „neolocalism” turn in the globalized world. As a reaction to the unified beer offer of the large transnational brewery groups, there is a clear increase of the consumers’ demand for the bigger diversity of the beer offer. Seeking for the new beer styles in unique places – the beer tourism – is targeted not just to the microbreweries, but also to multitap restaurants with the large beer offer and to the beer festivals. The goal of this paper is to map the growing popularity of these beer tourism destinations in the Czech Republic and Poland and also among the big cities and smaller municipalities, and to compare the openness to the foreign beer brands and styles among the consumers in both countries.