Pedagogy and Evaluation: The Challenge for Business and Management Degree Courses in the 21st Century

The twenty first century has been a period of major change for business organisations and industries. This has led to an ever greater interest in and demand for managers with not only the traditional subject knowledge and technical skills but also individual business skills. To meet these demands business schools are under pressure to adapt their courses appropriately and to innovate. For an undergraduate degree in business management, this includes both the structure of the degree, the subjects covered, the teaching methods used and the whole student learning experience. But innovation poses a major challenge for researchers and teachers alike – how can the effect of an innovation be measured or assessed? This paper assesses the current state of evaluation methods applied in Business Schools. Student feedback has emerged as the dominant approach, but application is still at a fairly basic level. A case example of evaluating the new first year redesign of the business management degree at City’s Business School is used to illustrate the practical issues involved. Student feedback offers some indication of the success of the redesigned degree, but it does not entail any constructive dialogue between students and lecturers, and students often lack the skills to frame feedback constructively. The paper discusses the implications of changes in the business context for the evaluation methods used in Business Schools.