{"title":"发出的信息与收到的信息:为中欧和东欧人设计培训材料","authors":"V. M. Mikelonis","doi":"10.1109/IPCC.1999.799117","DOIUrl":null,"url":null,"abstract":"The article is a case study embedded in theory which discusses the problems inherent in the cross-cultural dissemination of ideas and transfer of technology. It provides insight into how target audiences perceive the messages we send through their own cultural lenses. As the case study illustrates, one of the most important and difficult aspects of training in Central and Eastern Europe is negotiating meaning when we come from such different political and economic cultures.","PeriodicalId":70843,"journal":{"name":"文化与传播","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"1999-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"The message sent vs. the message received: designing training materials for Central and Eastern Europeans\",\"authors\":\"V. M. Mikelonis\",\"doi\":\"10.1109/IPCC.1999.799117\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The article is a case study embedded in theory which discusses the problems inherent in the cross-cultural dissemination of ideas and transfer of technology. It provides insight into how target audiences perceive the messages we send through their own cultural lenses. As the case study illustrates, one of the most important and difficult aspects of training in Central and Eastern Europe is negotiating meaning when we come from such different political and economic cultures.\",\"PeriodicalId\":70843,\"journal\":{\"name\":\"文化与传播\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1999-09-07\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"文化与传播\",\"FirstCategoryId\":\"90\",\"ListUrlMain\":\"https://doi.org/10.1109/IPCC.1999.799117\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"文化与传播","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1109/IPCC.1999.799117","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The message sent vs. the message received: designing training materials for Central and Eastern Europeans
The article is a case study embedded in theory which discusses the problems inherent in the cross-cultural dissemination of ideas and transfer of technology. It provides insight into how target audiences perceive the messages we send through their own cultural lenses. As the case study illustrates, one of the most important and difficult aspects of training in Central and Eastern Europe is negotiating meaning when we come from such different political and economic cultures.