{"title":"千禧一代黑人消费者的双重意识:他们在零售空间中的体验","authors":"Kristian Hogans, Jewon Lyu","doi":"10.1177/0887302x221100176","DOIUrl":null,"url":null,"abstract":"Black consumers have been long overlooked as a major consumer base in the United States, despite their increasing buying power. Few scholars have investigated the factors that influence the purchase behaviors of Black millennial consumers (BMC). Persistent discrimination in retail spaces creates psychological effects leaving BMCs in potentially harmful environments that may alter their consciousness. The racialized environment is central in the conceptualization of Black Critical Theory and W.E.B Du Bois’ double consciousness. Through these lenses, we investigate BMCs’ shopping experiences, in-store perceptions, and purchase intentions in retail spaces. Semi-structured interviews with 10 consumers who self-identified as Black and millennial were conducted. Situations of double consciousness are revealed and explored in the context of shopping in retail spaces. Our study findings are expected to make important contributions by centering relevant and authentic voices of BMCs. Future areas of research are suggested to produce more equitable, safe, and welcoming retail environments.","PeriodicalId":47110,"journal":{"name":"Clothing and Textiles Research Journal","volume":"26 1","pages":""},"PeriodicalIF":2.4000,"publicationDate":"2022-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Double Consciousness of Black Millennial Consumers: Their Experiences in the Retail Space\",\"authors\":\"Kristian Hogans, Jewon Lyu\",\"doi\":\"10.1177/0887302x221100176\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Black consumers have been long overlooked as a major consumer base in the United States, despite their increasing buying power. Few scholars have investigated the factors that influence the purchase behaviors of Black millennial consumers (BMC). Persistent discrimination in retail spaces creates psychological effects leaving BMCs in potentially harmful environments that may alter their consciousness. The racialized environment is central in the conceptualization of Black Critical Theory and W.E.B Du Bois’ double consciousness. Through these lenses, we investigate BMCs’ shopping experiences, in-store perceptions, and purchase intentions in retail spaces. Semi-structured interviews with 10 consumers who self-identified as Black and millennial were conducted. Situations of double consciousness are revealed and explored in the context of shopping in retail spaces. Our study findings are expected to make important contributions by centering relevant and authentic voices of BMCs. Future areas of research are suggested to produce more equitable, safe, and welcoming retail environments.\",\"PeriodicalId\":47110,\"journal\":{\"name\":\"Clothing and Textiles Research Journal\",\"volume\":\"26 1\",\"pages\":\"\"},\"PeriodicalIF\":2.4000,\"publicationDate\":\"2022-05-09\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Clothing and Textiles Research Journal\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1177/0887302x221100176\",\"RegionNum\":4,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Clothing and Textiles Research Journal","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/0887302x221100176","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
Double Consciousness of Black Millennial Consumers: Their Experiences in the Retail Space
Black consumers have been long overlooked as a major consumer base in the United States, despite their increasing buying power. Few scholars have investigated the factors that influence the purchase behaviors of Black millennial consumers (BMC). Persistent discrimination in retail spaces creates psychological effects leaving BMCs in potentially harmful environments that may alter their consciousness. The racialized environment is central in the conceptualization of Black Critical Theory and W.E.B Du Bois’ double consciousness. Through these lenses, we investigate BMCs’ shopping experiences, in-store perceptions, and purchase intentions in retail spaces. Semi-structured interviews with 10 consumers who self-identified as Black and millennial were conducted. Situations of double consciousness are revealed and explored in the context of shopping in retail spaces. Our study findings are expected to make important contributions by centering relevant and authentic voices of BMCs. Future areas of research are suggested to produce more equitable, safe, and welcoming retail environments.
期刊介绍:
Published quarterly, Clothing & Textiles Research Journal strives to strengthen the research base in clothing and textiles, facilitate scholarly interchange, demonstrate the interdisciplinary nature of the field, and inspire further research. CTRJ publishes articles in the following areas: •Textiles, fiber, and polymer science •Aesthetics and design •Consumer Theories and Behavior •Social and psychological aspects of dress or educational issues •Historic and cultural aspects of dress •International/retailing/merchandising management and industry analysis