理解营销农产品的数字趋势:对国际出版物的批判性分析

Adya Hermawati, Sylvia Fettry, Suhermin Suhermin
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引用次数: 2

摘要

-本综述研究旨在深入了解农业综合企业产品营销的数字趋势在多大程度上满足了在当今数字时代生活和耕种的农民的需求。我们选择分析国内和国际出版物,以快速了解研究的目标。因此,我们的步骤是通过电子搜索2010年至2021年间发表的基于Google scholar的数据来寻找研究证据数据,以获得最新数据。此外,我们的数据分析包括数据编码、评估和深入解释,以获得研究结果所期望的有效可靠的结果。由于这项研究是在大流行期间进行的,我们试图获得二手数据并遵循描述性定性数据专家的指导。因此,我们可以得出另一种结论,数字营销在农产品营销中是一种技术,在许多地方正在成为潮流。许多人选择数字化趋势是因为它简单廉价的原则,因此农民和买家都很幸运,因为营销操作已经被削减了。因此,本研究的结果对各方都有帮助。关键词:分析研究,数字化趋势,农产品营销。
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Understanding digital trends in marketing agribusiness products: critical analysis of international publications
--This review study aims to gain an in-depth understanding of the extent to which digital trends in marketing agribusiness products are under the needs of farmers who live and farm in today's digital era. We chose to analyze national and international publications to understand the objectives of the study quickly. So our step is to look for study evidence data through electronic searches on Google Scholar-based data published between 2010 and 2021 to get the latest data. Furthermore, our data analysis involves data coding, evaluation, and in-depth interpretation to obtain valid and reliable findings as expected in the study findings. Because this study was conducted during the pandemic, we tried to get secondary data and follow descriptive qualitative data experts' directions. As a result, we can conclude another way that digital marketing in marketing agricultural products is a technique that is becoming trendy in many places. The digital trend is chosen by many people because of its easy and cheap principles so that both farmers and buyers will be lucky because marketing operations have been trimmed. Thus the results of this study are helpful for many parties. Keywords---analysis study, digital trend, marketing agribusiness products.
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自引率
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发文量
7
审稿时长
24 weeks
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