{"title":"书评:战略传播者的商业头脑,入门,作者:马修·w·拉格斯和罗恩·卡尔普","authors":"J. Lipschultz","doi":"10.1177/10776958211053918","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":37361,"journal":{"name":"Journalism and Mass Communication Educator","volume":"121 24 1","pages":"144 - 146"},"PeriodicalIF":0.0000,"publicationDate":"2021-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Book Review: Business Acumen for Strategic Communicators, A Primer, by Matthew W. Ragas and Ron Culp\",\"authors\":\"J. Lipschultz\",\"doi\":\"10.1177/10776958211053918\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":37361,\"journal\":{\"name\":\"Journalism and Mass Communication Educator\",\"volume\":\"121 24 1\",\"pages\":\"144 - 146\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-10-19\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journalism and Mass Communication Educator\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/10776958211053918\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"Social Sciences\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journalism and Mass Communication Educator","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/10776958211053918","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Social Sciences","Score":null,"Total":0}
期刊介绍:
Established in 1944, Journalism & Mass Communication Educator (JMCE) addresses the professional needs of the journalism and mass communication educator and administrator on both collegiate and secondary levels. Publishing quarterly, JMCE is the largest, highest circulation, and oldest of any scholarly journal in the world devoted to education in journalism, public relations, advertising, mass communication, media studies and related fields. Featured articles include: • teaching techniques • new courses and technology to help promote excellence in the classroom • statistical information on student enrollments and career interests • trends in curriculum design • surveys and opinion polls