Peeyush Gupta, Michelle D. Steward, James A. Narus, D. Seshadri
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Pursuing Digital Marketing and Sales Transformation in an Emerging Market: Lessons from India’s Tata Steel
197 Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub. com/en-us/nam/open-access-at-sage). Pursuing Digital Marketing and Sales Transformation in an Emerging Market: Lessons from India’s Tata Steel
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