Approaches to the study of address in pluricentric languages: methodological reflections

Abstract While research on pluricentricity has traditionally focused on phonological, lexical and grammatical variation across national varieties, pluricentric languages also provide a rich laboratory for the exploration of pragmatic variation, and potentially new insights into the complexities of both pragmatics and pluricentricity. Pluricentric pragmatics remains a developing field and determining appropriate methodologies and strategies for data collection remains open to evaluation and assessment. Methodological considerations pertaining to address research in pluricentric languages are made from a range of perspectives, which are typically interconnected and will depend on the intended research focus. In this contribution we present a critical reflection on methodological aspects of pragmatic research, based on our own experiences investigating address in several pluricentric languages (in particular German and English). After a brief overview of the pluricentric languages considered and their address systems we provide an outline of the research projects reviewed. We then discuss in detail issues regarding data types and data collection (in particular questionnaires, interviews, focus groups and various online data) and consider further methodological aspects such as the choice of research framework, context and type of address investigated, quantitative and/or qualitative approaches taken and whether the research focus is on actual use, reported use and/or perceptions. We conclude with some suggestions for further research directions.