Consumption of coffee in the Coffee Cultural Landscape of Colombia (CCLC): the "bad consumer" and the rise of specialty coffee

Drawing from the results of a three months anthropological fieldwork research in the area of the eje cafetero, this article aims to dive into the question of local coffee consumption patterns in the Coffee Cultural Landscape of Colombia. The main object is to reflect on strategies of consumption in a patrimonial context by examining different discourses, ranging from the average “bad coffee consumer” to the slow rise of the chain of cafes especiales. Furthermore, the present article aims to offer a comprehensive analysis on how the structure of the coffee chain impacts consumption patterns, including a reflection on the benefits and limits of the development of specialty coffee.