{"title":"社交媒体影响者对目的地偏好的影响:跨代比较","authors":"Özcan Zorlu, Tuğçe Candan","doi":"10.48119/toleho.1229922","DOIUrl":null,"url":null,"abstract":"This research aims to evaluate the effect of social media influencers on destination preference in the context of different generations. The data needed in the study was collected with a questionnaire form. The data were obtained from 137 followers over 18 who follow social media influencers. In the study, percentage, frequency, mean, and standard deviation values were used in the descriptive data analysis, correlation analysis was used in the relationship measurement tests, and regression analysis was used in the hypothesis tests. As a result of the analyses, it has been concluded that the perception levels towards social media influencers differ in the context of generations and that social media influencers are an essential determinant for destination preference. On the other hand, it has been concluded that the effect of social media influencers on destination preference differs in the context of X, Y, and Z generations.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":"34 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Impact of Social Media Influencers on Destination Preferences: A Cross-Generation Comparison\",\"authors\":\"Özcan Zorlu, Tuğçe Candan\",\"doi\":\"10.48119/toleho.1229922\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This research aims to evaluate the effect of social media influencers on destination preference in the context of different generations. The data needed in the study was collected with a questionnaire form. The data were obtained from 137 followers over 18 who follow social media influencers. In the study, percentage, frequency, mean, and standard deviation values were used in the descriptive data analysis, correlation analysis was used in the relationship measurement tests, and regression analysis was used in the hypothesis tests. As a result of the analyses, it has been concluded that the perception levels towards social media influencers differ in the context of generations and that social media influencers are an essential determinant for destination preference. On the other hand, it has been concluded that the effect of social media influencers on destination preference differs in the context of X, Y, and Z generations.\",\"PeriodicalId\":37588,\"journal\":{\"name\":\"African Journal of Hospitality, Tourism and Leisure\",\"volume\":\"34 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-06-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"African Journal of Hospitality, Tourism and Leisure\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.48119/toleho.1229922\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"Social Sciences\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"African Journal of Hospitality, Tourism and Leisure","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.48119/toleho.1229922","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Social Sciences","Score":null,"Total":0}
The Impact of Social Media Influencers on Destination Preferences: A Cross-Generation Comparison
This research aims to evaluate the effect of social media influencers on destination preference in the context of different generations. The data needed in the study was collected with a questionnaire form. The data were obtained from 137 followers over 18 who follow social media influencers. In the study, percentage, frequency, mean, and standard deviation values were used in the descriptive data analysis, correlation analysis was used in the relationship measurement tests, and regression analysis was used in the hypothesis tests. As a result of the analyses, it has been concluded that the perception levels towards social media influencers differ in the context of generations and that social media influencers are an essential determinant for destination preference. On the other hand, it has been concluded that the effect of social media influencers on destination preference differs in the context of X, Y, and Z generations.
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AJHTL is a proudly African, independent, privately owned multidisciplinary peer-reviewed journal, not aligned to any institution which is published quarterly. We encourage academic debate and are fully electronic and dedicated to increasing the depth of research across a range of related disciplines with the primary objective of promoting research. New researchers are especially welcome to submit articles to us for consideration. Our articles are read by scholars, students and industry globally. Only authors may submit a paper for review and only original research is considered for publication. Articles that have been either published elsewhere or which are currently considered for publication elsewhere, must not be submitted for reviewing. A journal publication might take from about one month up to one nine months to appear. The reviewing process is competitive with less than 69% of papers considered finally being accepted for publication. Authors must be certain that their paper meets the academic standards of rigorous scholarly research. Authors must have reviewed and cited the critical and recent English references that relate to the research paper. Where other language references are used these must be translated. Articles must be English language edited by authors prior to submission to the journal.
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