Business Research Methodologies and the need for Economies of Scale in the Business Research Process: Harnessing the Innovation Opportunities of Novel Technologies and Technological Change

Theory and evidence suggests that returns to research and research and development are currently declining. This paper seeks to identify patterns in the use of business research methodologies in certain of the latest articles published at the forefront of the field of business research innovation, from its leading journal. This literature is used to identify the current front line of business research methodologies at the forefront of the field. Propositions are derived from novel theory, and are critically juxtaposed against identified topics and methodologies in these articles. In so doing, the conceptual distance of the front line of empirical research in the field from the radical front line of theory in the broader field is quantified. Methodological implications are discussed and recommendations are made for the development of a future research agenda.