Electronic Filing System of Language Innovations in Media: Psycholinguistic Metric

Objective. The article presents the concept of creating an electronic filing system of language innovations (new vocabulary/phraseology) that updates the material of Ukrainian mass media with great attention to its psycholinguistic and functional-stylistic metric. The complex analysis of the e-filing system, which is based on the dynamics of Ukrainian media communication (2016-2018), is the goal of this study. Materials & Methods. An innovative author's methodology «10/10: new contexts / new editions» maximally allows to objectify the obtained results and accurately describe them at the relevant time. A special functional-stylistic & psycholinguistic marking allows to evaluate evolutionary processes in language, analyze the degree of axiology of language resource and predict the time of “life” of language innovation in Ukrainian mass consciousness. Results. Special lexicographic markers are proposed to help: (a) determine the degree of influence of a new unit on mass consciousness; (b) assess typical / non-standard communicative situation of appearance of a unit in media; (c) find out the stylistic potential of language innovation in modern Ukrainian. About 1,000 language innovations (words, phraseologisms, semantically and word-transformed units) are represented in the electronic filing system (see author’s portal «Language Innovation.UA» on newlexua.blogspot.com on the Google-platform), which are lexicographically represented as a serial dictionary «New words and phraseologisms in Ukrainian mass media» (2016-2018). The theory of media psychology has helped to distribute the material in e-filing system according to evaluative (axiological) dominants (see Martin, J.), pointing to neutral, positive or negative word semantics. Conclusions. The analyzed material allows to assert that updating of the lexical-phraseological fund of the Ukrainian language has an ongoing nature, an explanation of which is found in the interaction of extra- and intralinguistic factors (particularly, the phenomenon of «linguistic trend» in language innovations of the Western world, multiculturalism, expansion of the information space, etc.). The monitoring of contemporary Ukrainian media made it possible to analyze the causes of replication and consolidation of innovative vocabulary/phraseology in mass consciousness.