{"title":"把你的嘴放在你的钱在哪里:一个鼓励捐赠者分享慈善事业的实地实验","authors":"Ike Silver, Deborah A. Small","doi":"10.1287/mksc.2023.1450","DOIUrl":null,"url":null,"abstract":"Evidence from a large, preregistered field experiment reveals that making the social impact case for sharing can reduce concerns about bragging and increase word-of-mouth in the domain of charity.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"19 1","pages":""},"PeriodicalIF":4.0000,"publicationDate":"2023-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Put Your Mouth Where Your Money Is: A Field Experiment Encouraging Donors to Share About Charity\",\"authors\":\"Ike Silver, Deborah A. Small\",\"doi\":\"10.1287/mksc.2023.1450\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Evidence from a large, preregistered field experiment reveals that making the social impact case for sharing can reduce concerns about bragging and increase word-of-mouth in the domain of charity.\",\"PeriodicalId\":48382,\"journal\":{\"name\":\"Marketing Science\",\"volume\":\"19 1\",\"pages\":\"\"},\"PeriodicalIF\":4.0000,\"publicationDate\":\"2023-08-08\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Marketing Science\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1287/mksc.2023.1450\",\"RegionNum\":2,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Marketing Science","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1287/mksc.2023.1450","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
Put Your Mouth Where Your Money Is: A Field Experiment Encouraging Donors to Share About Charity
Evidence from a large, preregistered field experiment reveals that making the social impact case for sharing can reduce concerns about bragging and increase word-of-mouth in the domain of charity.
期刊介绍：
Marketing Science is a publication of the Institute for Operations Research and the Management Sciences (INFORMS) publication (SSCI indexed). We invite authors to submit for peer review their best marketing-oriented research. We accept many types of manuscripts. Please consider us as an author-friendly outlet for your research. We are THE premier journal focusing on empirical and theoretical quantitative research in marketing. Marketing Science promises to provide constructive, fair, and timely reviews with the goal of identifying the best submissions for publication. Topics covered in Marketing Science include the following: -Advertising- Buyer Behavior- Channels- Competitive Strategy- Forecasting- Marketing Research- New Product Development- Pricing and Promotions- Sales Force Management- Segmentation- Services Marketing- Targetability.
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