FORMATION OF FACADES THROUGH THE PRISM OF VISUAL ECOLOGY

Modernity is characterized by very rapid changes in the environment in which a person lives. The human body has evolved to adapt to the natural environment for thousands of years, and to living in an urban environment relatively recently. Therefore, the urban influence is "aggressive" for the human psyche, as it differs significantly from the natural conditions of habitation. The article attempts to analyze the peculiarities of the formation of building facades through the prism of human emotions and similarity to the natural environment. This made it possible to identify the main trends and methods of forming the facades of residential and public buildings that have developed in recent decades. Recently, scientists of various fields have been actively studying the issue of human psychological health, which is largely formed by a certain emotional influence of the external environment and enters (80%) through the visual channel. Constant visual perception of the environment (especially urban), its saturation with visual elements has a significant impact on the psychological state of a person. The article examines the characteristics of homogeneous and aggressive fields in urban architecture and methods of their elimination. The traditional vertical division of the facade into 3 parts (1-2 floor "lower tier", the following floors until completion "middle tier" and "upper tier" itself is considered), design of the entrance, windows and summer rooms. The basic requirements for the architectural solution of each tier and the elements that fill it are formulated. Attention was paid to the recommendations of specialists in visual ecology and the basic requirements for the formation of facades of residential and public facilities were formulated, which will allow creating a comfortable environment for residents of cities and towns.