Addressing Beliefs in the Implementation of Artifical Intelligence in Visual Communication Design: Theory of Planned Behaviour Perspectives

The current situation of social development demands digitalization in all aspects of public life. The use of technology in education has some potential for improving cognitive abilities that emerge as essential benefits in the form of emotional and social perspectives. In this regard, as a foundation of cultural and learning process, education may serve as a starting point for the competent and aware deployment of Artificial Intelligence (AI). The descriptive qualitative study used to explore lecturers’ beliefs in the use of artificial intelligence for higher education especially in Visual Communication Design educational context. The data was collected through a semi structured interview with seven Visual Communication Design lecturers from state University in Surakarta. The result showed that the lecturers had positive beliefs towards the use of Artificial Intelligence in Education. According to the findings, the lecturers found that there were possibilities to have both advantages and disadvantages in the process. In doing so, the participants believed that AI was eligible to support cognitive skills although several factors can facilitate and hinder the implementation of the use of Ai in education.