Contemporary Aesthetics of NFTs: The Biocentric Experience of Origin and Originality of an NFT

This paper explores the contemporary aesthetics of one of the latest forms of digital art known as non-fungible tokens, aka NFTs, and how and why they are affecting and shaping today’s society. Using Manovich’s theory of metamedium, Lanza’s theory of biocentrism, blockchain technology, and NFTs can be theorized as a form of medium which represents many other media while augmenting them with many new properties. The main theoretical problem with NFTs in the domain of art theory is the question of their originality. When put to use through various digital art collections and online tech platforms, the backend section of the blockchain smart contract code also becomes part of art, hence it can sometimes be difficult to define NFTs’ originality of the art itself. Due to the repetitive nature of NFTs, it can be argued that the most unique component of the NFT metamedium is not art, or blockchain smart contract, but the owner of the digital art piece. With the collection of 10,000 similar pieces of art, the originality of art is evolving through the ideology of cultural groups associated with desired collections. It is shifting from the art itself to the owner. Throughout the unification of technology, software, and art, artists have a new way to extend their creations, while actively participating in the shaping of the cultural landscape. This gives both creators and collectors of the NFT metamedium a brand-new transcending meta experience beyond the art itself that gives a unique point to the originality of the art piece. Article received: May 8, 2022; Article accepted: July 15, 2022; Published online: October 15, 2022; Original scholarly paper