属性重要性与用户满意度对公共交通推广的交互作用

IF 0.6 4区 综合性期刊 Q3 MULTIDISCIPLINARY SCIENCES Acta Scientiarum-technology Pub Date : 2023-04-28 DOI:10.4025/actascitechnol.v45i1.58727
Natalia Assunção Brasil Silva, H. Pitanga, T. Silva, L. Oliveira, Paulo César Emiliano
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引用次数: 0

摘要

拉丁美洲国家的共同特点是:汽车使用量增加,而由于城市交通不可持续,用户对公共交通的兴趣下降。其中,用户对公共交通的兴趣对可持续交通变革具有最大的潜力。因此,本文旨在了解用户对交通属性的重要性和满意度之间的相互作用如何有助于促进发展中国家中等城市乘客交通需求的增加。从安全性、舒适性、交通成本和出行时间等方面分析了用户对汽车和公共交通的重视程度与用户满意度之间的交互关系。这项研究是在巴西巴伊亚州巴雷拉斯市进行的。李克特量表数据分析使用三种方法,在图形工具重要性-绩效分析上设置独特的重要性和满意度评级。结果表明,重要性和满意度数据之间的交互作用是有效的、可靠的,并且可以对运输属性进行比较分析,从而实现有助于促进客运的优先策略。
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Interaction between attribute importance and user satisfaction on the promotion of public transport
Latin American countries have common characteristics: increase in automobile use, and decrease in the interest of users for public transport by bus caused by unsustainable urban mobility. Of these, users’ interest in public transport by bus has the most significant potential for sustainable transport changes. Therefore, this paper aimed to understand how the interaction between the importance and satisfaction of users to transport attributes can help promote the increase in the passengers’ transport demand in medium-sized cities of developing countries. The interaction between the users’ stated importance and the users’ satisfaction for automobile and public transport by bus was analyzed regarding attributes of safety, comfort, transport costs, and travel time. The study was performed in the city of Barreiras, state of Bahia, Brazil. Likert scale data analysis used three approaches that set unique importance and satisfaction ratings employed on the graphic tool Importance-Performance Analysis. It was concluded that interaction between the data of importance and satisfaction is effective, reliable, and allows the comparative analysis between the transport attributes, enabling the prioritization of strategies that help the promotion of passenger transport.
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来源期刊
Acta Scientiarum-technology
Acta Scientiarum-technology 综合性期刊-综合性期刊
CiteScore
1.40
自引率
12.50%
发文量
60
审稿时长
6-12 weeks
期刊介绍: The journal publishes original articles in all areas of Technology, including: Engineerings, Physics, Chemistry, Mathematics, Statistics, Geosciences and Computation Sciences. To establish the public inscription of knowledge and its preservation; To publish results of research comprising ideas and new scientific suggestions; To publicize worldwide information and knowledge produced by the scientific community; To speech the process of scientific communication in Technology.
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