{"title":"现代印刷文本中的非标准图形实现","authors":"E. Khakimova","doi":"10.17223/23062061/29/9","DOIUrl":null,"url":null,"abstract":"The article deals with violations of the callitypical norms regulating the use of fonts and compositional-spatial signs in a printed text. Norms and deviations of this type are represented in the modern orthology field, despite fundamental technical and technological changes in the media sphere. The theoretical foundations of the work trace their origin to papers on the functional and aesthetic aspect of printed graphics (E. Adamov, V. Toots, E.V. Oleshko, J. Tschichold, R. Bringhurst) and to orthological studies of callitypical norms (J. Vachek, A.A. Reformatsky, B.S. Schwarzkopf). The empirical basis was publications in Argumenty i Fakty and Cosmopolitan Russia for 2019. The author has revealed the following types of nonstandard callitypical realizations using the method of a systemic-functional analysis: total font accentuation (20 units); graphic overprotection (2 units); incorrect use of graphic markers in the main part of the texts (7 units); graphic polysemy and homonymy (72 units); graphic synonymy (51 units); non-normative compositional-spatial variants (5 units). All of them are associated with violations of semiotic symmetry between the signifier and the signified, which is characteristic of rigid systems, including printed language. These non-standard uses differ in terms of motivation, representing creative techniques (total font accentuation, graphic overprotection, ideographic synonymy) or callitypical mistakes (other non-standard variants). Units of the first type, when used appropriately, increase the expressiveness of printed tests; units of the second type complicate the solution of communicative tasks and reduce the level of the speech culture. The author pays attention to the criteria of callitypical normativity and shows that here, as in other orthological areas, the systems principle is in complicated interactions with traditional prescriptions. The study of graphic deviations proves that the callitypical norm creates clear architectonics and provides functional navigation. Therefore, it is advisable to comply with these requirements both in the press and in other types of printing product. The author declares no conflicts of interests.","PeriodicalId":40676,"journal":{"name":"Tekst Kniga Knigoizdanie-Text Book Publishing","volume":null,"pages":null},"PeriodicalIF":0.1000,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Non-standard graphic realizations in modern printed texts\",\"authors\":\"E. Khakimova\",\"doi\":\"10.17223/23062061/29/9\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The article deals with violations of the callitypical norms regulating the use of fonts and compositional-spatial signs in a printed text. Norms and deviations of this type are represented in the modern orthology field, despite fundamental technical and technological changes in the media sphere. The theoretical foundations of the work trace their origin to papers on the functional and aesthetic aspect of printed graphics (E. Adamov, V. Toots, E.V. Oleshko, J. Tschichold, R. Bringhurst) and to orthological studies of callitypical norms (J. Vachek, A.A. Reformatsky, B.S. Schwarzkopf). The empirical basis was publications in Argumenty i Fakty and Cosmopolitan Russia for 2019. The author has revealed the following types of nonstandard callitypical realizations using the method of a systemic-functional analysis: total font accentuation (20 units); graphic overprotection (2 units); incorrect use of graphic markers in the main part of the texts (7 units); graphic polysemy and homonymy (72 units); graphic synonymy (51 units); non-normative compositional-spatial variants (5 units). All of them are associated with violations of semiotic symmetry between the signifier and the signified, which is characteristic of rigid systems, including printed language. These non-standard uses differ in terms of motivation, representing creative techniques (total font accentuation, graphic overprotection, ideographic synonymy) or callitypical mistakes (other non-standard variants). Units of the first type, when used appropriately, increase the expressiveness of printed tests; units of the second type complicate the solution of communicative tasks and reduce the level of the speech culture. The author pays attention to the criteria of callitypical normativity and shows that here, as in other orthological areas, the systems principle is in complicated interactions with traditional prescriptions. The study of graphic deviations proves that the callitypical norm creates clear architectonics and provides functional navigation. Therefore, it is advisable to comply with these requirements both in the press and in other types of printing product. 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引用次数: 0
摘要
本文讨论了在印刷文本中违反规范字体和构成空间符号使用的书体规范的情况。尽管媒体领域发生了根本性的技术和技术变化,但这种类型的规范和偏差在现代正形学领域仍有体现。这项工作的理论基础可以追溯到印刷图形的功能和美学方面的论文(E. Adamov, V. Toots, E.V. Oleshko, J. Tschichold, R. Bringhurst)和书法典型规范的矫形学研究(J. Vachek, A.A. Reformatsky, B.S. Schwarzkopf)。实证依据是2019年在Argumenty i Fakty和Cosmopolitan Russia上发表的文章。作者运用系统功能分析的方法揭示了以下几种非标准书体实现类型:总字体加重(20个单位);图形过度保护(2个);在正文部分不正确地使用图形标记(7单元);图文多义谐音(72个单位);图形同义词(51个单位);非规范的组成-空间变体(5个单位)。所有这些都与能指和所指之间的符号对称的违反有关,这是刚性系统的特征,包括印刷语言。这些非标准用法在动机方面有所不同,代表了创造性的技术(总字体强调、图形过度保护、表意同义词)或书法性错误(其他非标准变体)。如果使用得当,第一种类型的单位可以增加打印测试的表现力;第二类单位使交际任务的解决复杂化,降低了言语文化的水平。作者注意到书体规范的标准,并表明,在这里,如在其他正交学领域,系统原则是在复杂的相互作用与传统的处方。对图形偏差的研究证明,书体规范创造了清晰的建筑结构,提供了功能导航。因此,在印刷机和其他类型的印刷产品中都应遵守这些要求。作者声明没有利益冲突。
Non-standard graphic realizations in modern printed texts
The article deals with violations of the callitypical norms regulating the use of fonts and compositional-spatial signs in a printed text. Norms and deviations of this type are represented in the modern orthology field, despite fundamental technical and technological changes in the media sphere. The theoretical foundations of the work trace their origin to papers on the functional and aesthetic aspect of printed graphics (E. Adamov, V. Toots, E.V. Oleshko, J. Tschichold, R. Bringhurst) and to orthological studies of callitypical norms (J. Vachek, A.A. Reformatsky, B.S. Schwarzkopf). The empirical basis was publications in Argumenty i Fakty and Cosmopolitan Russia for 2019. The author has revealed the following types of nonstandard callitypical realizations using the method of a systemic-functional analysis: total font accentuation (20 units); graphic overprotection (2 units); incorrect use of graphic markers in the main part of the texts (7 units); graphic polysemy and homonymy (72 units); graphic synonymy (51 units); non-normative compositional-spatial variants (5 units). All of them are associated with violations of semiotic symmetry between the signifier and the signified, which is characteristic of rigid systems, including printed language. These non-standard uses differ in terms of motivation, representing creative techniques (total font accentuation, graphic overprotection, ideographic synonymy) or callitypical mistakes (other non-standard variants). Units of the first type, when used appropriately, increase the expressiveness of printed tests; units of the second type complicate the solution of communicative tasks and reduce the level of the speech culture. The author pays attention to the criteria of callitypical normativity and shows that here, as in other orthological areas, the systems principle is in complicated interactions with traditional prescriptions. The study of graphic deviations proves that the callitypical norm creates clear architectonics and provides functional navigation. Therefore, it is advisable to comply with these requirements both in the press and in other types of printing product. The author declares no conflicts of interests.