Research on the Impacts of Information Capacity on Farmers’ Green Prevention and Control Technology Adoption

Abstract This study was carried out to reveal the key factors affecting farmers’ green prevention and control technology adoption and to deeply analyse the influence of different generations of farmers’ information capacity on green prevention and control technology adoption. Based on the survey data of 509 farmers in Liaoning Province and the probit model and logit model, this paper conducted an empirical analysis of the farmers’ green prevention and control technology adoption, and analysed the differences in farmers’ adoption of green prevention and control technology from the perspective of intergenerational difference. The research results show as follows: First, information capacity has a significant positive impact on farmers’ green prevention and control technology adoption; Second, the influence of information capacity on the green prevention and control technology adoption of different generations of farmers is different. Information consciousness has more significant influences on farmers in the new and middle-generations; information needs have more significant influences on farmers in the new and old generations; information use only has significant influences on farmers in the middle-generation. Therefore, in order to increase the probability of farmers’ green prevention and control technology adoption, it is necessary to not only pay attention to the influence of farmers’ information capacity, but also fully consider the different stages of the life cycle of different generations of farmers and their own endowment differences.