DIGITAL APPLICATION USAGE TO MANAGE FAMILY BUSINESS FINANCES IN KELURAHAN NORTH KEMBANGAN, WEST JAKARTA

The COVID-19 pandemic has drastically affected the Indonesian economy. Indonesia economic facing slowdown last year and is expected to remain under pressure in 2021. Sectors requiring direct interactions have been the hardest hit, such as tourism, transportation, logistics, as well as hospitality industry. With the economy taking a downturn path, millions of Indonesians are at risk of losing their jobs. Much of the unemployment rise will happen in the Micro, Small, and Medium Enterprises (MSMEs), a key sector that accounts for about 61 percent of the country’s Gross Domestic Product (GDP). Family business as a MSMEs in the COVID 19 have to survive their business and manage their income for the expenditure all day. But many little business have difficulty in managing their income because they do not know how to manage and arrange money and control the net income or lost. These small entrepreneurs think that the income they receive can be used for their daily needs without realizing that the income and profits earned should be separated to develop a family business. Family businesses, especially those carried out by housewives, do not know how to use the income and how to manage finances, because there is no good record keeping.They need financial planning for the activities related to the business and can manage as good as possible. Therefore the community service activity needs to be carried out and aims to provide knowledge, especially for family businesses to be able to manage their finances properly. This community program have a purpose to educate how to manage their family financial management based on digital application easily learned and mastered.