带延期补货的团购拍卖的最优阈值

Li Du, Jiejian Feng
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引用次数: 2

摘要

团购拍卖是B2C市场中常用的一种方式。卖方在这里获得了数量折扣价格合同,并实施了延期补货政策。我们发现,当顾客的估价服从均匀分布时,团购拍卖并不总是优于固定定价。最优团购阈值仅取决于采购成本、价格和顾客评价的上限。
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Optimal threshold in the group-buying auction with replenishment postponement
The group-buying auction is often used in the B2C market. The seller here is offered a quantity-discount-price contract and implements a replenishment postponement policy. We show that when customer's valuation follows a uniform distribution, the group-buying auction does not always outperform the fixed pricing. The optimal group-buying threshold is shown to depend on only purchasing costs, prices and the upper bound of customer's valuation.
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